I have arrived in London for the Embedded Systems Conference in Farnborough (also known as ESC UK), which starts tomorrow. I really enjoy coming to London. But I'm really excited about the conference this week. A little history, if you're not familiar. Our company, TechInsights, acquired the Embedded Systems Show (ESS) about a year and a half ago. Last year, the show ran with the ESS name. But at that time (last October), we announced that ESS would become ESC UK. And it's a lot more than just a name change.

If you've attended an ESC event (either in the US or in India), you know that we provide a highly educational conference, that's accompanied by an exciting exhibit area. That's a different philosophy that many events, some of which are competitive to ESC. In those competitive events, they provide the exhibits area, but really lack on the conference side.

We believe that if you build the conference right, the people will come. And that way of thinking has proved itself to be accurate time and time again.

To take ESC UK to yet an even higher level, we've invited some of our world-famous instructors to teach some of the classes here in the UK. For example, both Jack Ganssle and Dan Saks, who have been lecturing at ESCs in the US for more than a decade, will teach a series of classes here in the UK.

The session I'm most looking forward to is one in which I'm moderating a panel session with Ganssle, Saks, and Niall Cooling, another renowned expert who happens to be based here in the UK. The beauty of this panel is that it really has no set agenda. Rather, it's a place where attendees can come and get answers to their toughest embedded-systems development questions. Between the three experts, there's likely no question that can't be answered.

Check back for more updates as the week goes on.