Companies partner to distribute digital power in Japan

February 12, 2006

Primarion, a mixed signal semiconductor company that provides digital control of power and I/O solutions, announced it has entered the Japanese market through a distribution agreement with Tokyo-based Servants International Corporation. According to the terms of the agreement, the two companies will collaboratively sell Primarion’s Digital Power product line to major manufacturers in Japan.

"Primarion is experiencing growing demand for our digital power product line across Asia, prompting us to expand sales and technical support into the Japanese market," said Chris Henningsen, vice president of sales for Primarion. "We are very pleased to have Servants International join our team to drive digital power adoption among Japan’s computing and networking customer base. Servants will play a key role in ensuring that our Japanese customers receive the service and support they deserve in selecting the Primarion digital power solutions that best meet their needs."

Primarion digital power solutions have been adopted by major server, computing, networking and graphics manufacturers worldwide. Offering digital power solutions for core microprocessors and graphics processors, coupled with a newly released family of digital solutions for datacom/networking/storage point-of-load (POL) applications, Primarion is well positioned to support customers in the market transition from analog to digital power management and control.

"We are proud to partner with Primarion in serving the Japanese market," said Masakazu Furuta, president and COO of Servants International. "Primarion has leading-edge digital power technology that we believe will allow Japanese manufacturers to be even more competitive in the worldwide market. We look forward to leveraging our expertise to expand the adoption of digital power in Japan."

Primarion is a mixed-signal integrated circuit company that addresses key inflection points in power and I/O driven by the exploding demand for digital content and information. Primarion’s Digital Power ICs are positioned to beat traditional analog power ICs in cost per amp, performance and features with advantages that grow with each new processor generation. Primarion I/O ICs enable digitally controlled optical links for storage, networking and computing. Headquartered in Torrance near Los Angeles, California, the company also has offices in Phoenix, Arizona, and Taipei, Taiwan. Primarion has received venture funding from eminent venture funds and strategic partners such as Accel Partners, Lehman Brothers, APV Technology Partners, W Capital Partners and Intersil.

Additional information is available online at www.primarion.com.