Samsung plans IoT sensor cloud aggregation strategy

R. Colin Johnson

November 18, 2013

R. Colin JohnsonNovember 18, 2013

PORTLAND, Ore. — The former director of Apple's Siri is taking Samsung's version of the artificial intelligence system to the next level.

Luc Julia, vice president and innovation fellow at Samsung's Open Innovation Center in Menlo Park, Calif., demonstrated SAMI (Samsung Architecture for Multimodal Interactions), the Siri-like system central to Samsung's Internet of Things (IoT) strategy, at the MEMS Executive Congress 2013 in Napa, Calif., Nov. 7-8.

Luc Julia heads the team working on SAMI, which is being developed at the center. SAMI is an interactive artificial intelligence (AI) similar to Apple's Siri that Julia helped develop when at Apple.

Samsung's SAMI, however, goes far beyond Apple's Siri by aggregating sensor data from all types and brands of IoT devices in the cloud. The open system will then allow Samsung ecosystem partners -- some financed by a $100 million accelerator fund -- to perform deep analytics on that data before sending smart advice back to users.

"IoT is all about sensing and collecting the data -- and then transporting it [to the cloud]. Once it's there, it's about massaging it and sending it back to the user," said Julia, who described the sensing and collecting stage with the "big data" moniker, but who spoke of the machine learning and analytic engines sending data back to the user as "small data" -- advice that is directly relevant to people's lives.

Not just for astronauts anymore: IoT wearables monitor all a person's vital signs and transmit them to the cloud for analysis. (Source: Samsung)
Not just for astronauts anymore: IoT wearables monitor all a person's vital signs and transmit them to the cloud for analysis.
(Source: Samsung)

Samsung's Open Innovation Center in Menlo Park is one of 27 OICs worldwide, and SAMI is just one of several ongoing projects there. So far, Samsung's Menlo Park OIC is exploring possibilities with about 48 companies regarding providing the innovative sensors and actuators for wellness, smart-homes, and smart-cars, as well as the cloud-based "brains" for projects like SAMI. Samsung is engaging startups that it will fund with early-stage investments in the $100,000 to $2 million range from Samsung's $100 million accelerator fund.

To read more, go to “Apple’s former SIRI director developing SAMI.

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