Hi, I'm brand director for UBM Tech, Electronics, including EETimes, EDN, Planet Analog, EBN, Embedded, TechOnline,& Datasheets.com, where I'm responsible for ensuring the brands remain true to their promise to the communities they serve, both sponsors and members/users. Since graduating with an National Diploma in Electronic Engineering in 1987 (Dundalk Institute of Technology, Ireland), I've been either doing or covering technology, design, and learning and have a passion for developing ideas, content and platforms that help engineers and innovators connect and get from concept to reality as quickly as possible -- and have a little fun in the process. When not thinking about that, I like to explore the boundaries of my wife's patience and tease my two little ones til they cry'uncle'and can't take it anymore. That makes business travel a lot more attractive for everyone involved. I also like running, lots of music, reading (philosophy, biographies, mostly), hiking, home improvement (technology and reconstruction), playing with media, and gadgets.