3D TV comes to the World Cup - Embedded.com

3D TV comes to the World Cup

LONDON — Up to 25 of the 2010 FIFA World Cup matches South Africa will be produced in 3D TV.

Sony Corp says its 3D professional cameras will be used in an attempt to deliver 3D images that convey the action and emotion of the World Cup to viewers around the world, and a viewing experience as if they were in the stadium itself.

By producing 3D content from the World Cup tournament Sony aims to accelerate the expansion of 3D from professionals to consumers in 2010 and beyond.

Viewers will be able to enjoy 3D experiences at a number of locations as during the 2010 FIFA World Cup at International FIFA Fan Fest public viewing events in seven cities around the world — Berlin, London, Mexico City, Paris, Rio De Janeiro, Rome, and Sydney.

Sony Pictures Home Entertainment also plans to produce and distribute the official 3D film on the Blu-ray Disc and other formats. In anticipation of the official 3D film, viewers will be able to watch promotional trailers for the film at retail outlets around the world.

From 2010, Sony will be incorporating 3D compatibility into a range of consumer products such as LCD TVs, Blu-ray Disc (BD) recorders and players, VAIO and PlayStation3, to provide a number of ways in which 3D content – from 3D movies to stereoscopic 3D games – can be viewed in the home.

The 3D specification of BD is under consideration by the Blu-ray Disc Association.

Related links and articles:

4 reasons for 3-D TV, 7 more for why it’s a long shot

3D TV – a distant perspective

CEA will set specs for 3-D glasses

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