A new pilot of your magazine - Embedded.com

A new pilot of your magazine


This magazine is written for, by, and about the “embedded community.”

I'd like to introduce myself. My name is Richard Nass, and I'm the new editor in chief of Embedded Systems Design magazine (as well as Embedded.com and the Embedded Systems Conferences). I've recently taken over the reins from Jim Turley, who did a masterful job piloting the ship. I come to you with lots of technical experience, having worked with the embedded systems design community, in one way or another, for about 20 years.

You'll notice that I called it your magazine as opposed to my magazine, which was what I usually called the magazines I led in the past. There's a reason for that. One of the first things I learned when I came over to Embedded Systems Design from CMP's on-line group, where I managed the CommsDesign and Mobile Handset DesignLine websites, was that this magazine is written for, by, and about the “embedded community.” It's not about a bunch of vendors preaching how their latest products can save the world or what the latest developments will be 10 or 20 years from now. It's about the community of embedded hardware designers and software developers looking to help their peers solve their most difficult embedded systems challenges.

That message became crystal clear at the recent Embedded Systems Conference, held in Boston. It was a wonderful sight seeing developers willingly helping other developers, offering assistance, poring over code, and so on. If the “me-first” attitude was present, I never witnessed it.

I'm amazed at the volume of mail the magazine and website receives (mostly through Embedded.com's feedback utility). On the other magazines I've worked for, most readers only wrote in to tell us when we committed an error. At Embedded Systems Design magazine, our passionate readers really do tell us what they like, what they don't like, and what we should do more of. They also like to debate techniques and technologies. And I encourage you to keep the letters coming. I'll try to respond to them in a timely manner.

In the near future, you'll notice a few changes to your magazine, but no wholesale changes. And I can assure you, we won't change anything without first checking in with the “community.” I'm initially spending my time taking the pulse of the embedded systems industry, first at the Embedded Systems Conference and later by visiting with software developers and hardware designers. Don't be surprised if you answer the phone and I'm at the other end asking your opinion on the magazine, the website, or the conference.

But you don't have to wait for me to call. If there are things you like about the Embedded Systems Design , things you don't like about it, things you'd like to see us try, please let me know. It's your vessel, not mine. I'm just the pilot.

Richard Nass is editor in chief of Embedded Systems Design. You can reach him at .

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