Newbury, UK London taxis are to be fitted with television-style entertainment consoles designed, installed and maintained by Abacus Group. The units are being supplied for in-taxi broadcast specialist Cabvision. It has an existing unit fitted to 100 taxis, but plans to expand its installed base to between 1,000 and 4,000 of London's' 13,000 black cabs with a the new unit.
Abacus Group's specialist display subsidiary, Trident Microsystems, will manage the programme and Abacus will also supply the Microsoft Windows XP embedded software to be used in the consoles. Microsoft is sponsoring two Cabvision taxis which will carry corporate branding for one year.
Jon Marquis, CEO of Cabvision, said, “Our Mark 2 unit significantly develops both the volume of advertising we can provide, and the quality of the service we can provide users. It features a GPRS wireless connection for fast and easy updating of news and other content, an enhanced screen, and features that help provide an exceptionally high quality user experience. The Microsoft XP Embedded operating system contributes significantly to this experience, offering the capability to easily implement advanced interactive and multimedia features.”
Marquis added, “Trident supplied many of the components for our first unit. They exhibited an excellent understanding of our business approach and our technical requirements, and on this basis, we asked them to design and build a bespoke Mark 2 unit for us.”
Passengers in Cabvision-equipped taxis are offered a choice of four programmes, based on business, tourist and entertainment.
Pictured from left: Doug Follet, business manager, Device Solution Sales, Microsoft Corporation; Martin Kent, CEO, Abacus Group; Phillip Swan, vice president, Device Solution Sales, Microsoft Corporation; Graham Grover, managing director, Trident Microsystems.