Abacus recruits embedded leader - Embedded.com

Abacus recruits embedded leader

LONDON — The Abacus Group has recruited Nick Donaldson to lead their Embedded Systems Group.

Donaldson will focus on expanding the Abacus Group’s business with Microsoft, and will work with specialists from within the Abacus Group of companies, and with a network of Certified third party specialist firms to help the embedded market develop new devices better, faster and more cost effectively.

Martin Kent, chief executive of Abacus Group, said, “Many customers using Microsoft embedded software are also using displays and single board computers from Trident, processors from Abacus Polar or wireless modules from TDC. The creation of this role means we can bring together the various specialisations within the Abacus Group and deliver world class technical services to the embedded market. The Embedded Systems Group is a Europe-wide initiative, with staff on the ground in Scandinavia, Benelux and Italy.”

Donaldson brings to the Abacus Embedded Systems Group a successful track record of eight years in IT sales and alliances management, spanning both hardware and software environments. He joins from database software reseller Andiamo, where he was UK sales manager. Prior to this, he was regional sales manager at software test specialist DeRisk IT, and European Sales and Alliance manager at Idiom.

His hardware background comes from two years at Livingston Hire, where he was sales and marketing manager for the Computer Rental business, and Compaq, where he spent two years as project manager for the rental service.

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