Abacus signs franchise agreement with Samsung - Embedded.com

Abacus signs franchise agreement with Samsung

LONDON — Abacus Group has signed a U.K. franchise agreement with Samsung Semiconductor Europe, the world’s largest manufacturer of memory and second largest semiconductor manufacturer.

“We see growing demand for memory in the industrial market,” said Ed Hogan, sales manager at Samsung Semiconductor Europe. “Abacus complements our existing distribution network in the U.K., providing Samsung with a technical demand creation partner offering strong relationships with industrial customers.”

Martin Brooks, Abacus Group Technical Director, said, “Samsung is investing strongly in its semiconductor business, specifically in its manufacturing capability, and we are excited about the opportunity to work with them to grow demand for their technologies in the U.K.”

“Decreasing price differential between 32-bit and 8-bit processors is leading a growing number of customers to use more powerful processors to enhance the functionality of their products. In consequence, their need for memory devices is increasing,” said Brooks. “Samsung’s portfolio of memory solutions are a great fit with our established, successful lines of 32-bit microcontrollers and embedded single board computers, and enable us to take advantage of this market opportunity. We will be focussing initially on the industrial and embedded markets for solid state memory and hard disk drives.”

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