“We need to create a culture where there is freedom to fail,” says Marty Hauff of Altium Ltd., and illustrates this assertion with Thomas Edison failed over 10,000 times in his pursuit to find an electric light bulb.
“When asked about his failure,” said Hauff, “he simply replied, 'I have not failed, I’ve just found 10,000 ways that won’t work. I am not discouraged, because every wrong attempt discarded is another step forward'.”
Hauff says it “is actually our failures that teach us the most and illuminate the path towards true innovation” in an opinion piece The freedom to fail on Embededd-Europe.comWhen setting out to build a new product, the last thing we usually consider is failure.
“So how do you create great user experiences? You create a prototype'” asks Hauff. “In fact, you create many prototypes that allow you to explore alternate scenarios and experiences. Try your prototypes on as many people as possible and measure the response. Chances are you’ll fail a couple of times at first, but that’s why the process is so important. Your failures will illuminate the path to a better solution.”
To read more see The freedom to fail.
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