SAN FRANCISCO — Application performance management tools, speakers, and giant green Android mascots abounded at the Android Developer Conference San Francisco Bay Area, held November 18 through 21 in Burlingame, Calif. The event, in its eighth year, was sponsored by Intel, Google, Microsoft, Qualcomm, Twitter, Sony, Epson, and Amazon, among others.
Intel, which has its own developer conference, was there encouraging developers to be cross-platform — not just Android-specific. In his keynote, Jeff McVeigh, the general manager of performance client and visual computing within Intel’s Developer Products Division, stressed multi-platform awareness is key to reaching full breadth of your audience.
“The hardware without the software is just sand, It doesn't do anything. It just dissipates heat,” said Intel's Jeff McVeigh in an interview, explaining why hardware company Intel is interested in a developers. “Software exposes what the platform can do.”
Qualcomm's Snapdragon development boards in the game with a keynote by Qualcomm's director of product management for Snapdragon development platforms and Snapdragon for Embedded Computing program, Leon Farsati. His talk: “Bring Out the Best in Embedded Applications with the Power of Mobile Processors and Android.”
Among the many live demos and tutorials, open source had a strong presence, as you might expect. Three tutorials specifically focused on open-source libraries and open-source initiatives around social engagement. One keynote address, given by Jonathan LeBlanc, the head of Global Developer Evangelism for Braintree and PayPal, focused on mobile payments and what initiatives were emerging to help build a more user-centric Web. Among the tools toward that aim are open-source initiatives around social engagement.
Talks and tutorials on possibilities for open-source development included Android for embedded design. Continuing with the open source theme, notable speakers were Chris Allen, founder of the company Infrared5, co-author of the book, The Essential Guide to Open Source Flash , and Mohammad Almalkawi, a software engineer specializing in real-time embedded systems.
Open-source collaboration and projects go hand-in-hand with an increase in freelancers, since individuals can gain new skills, or improve on already existing skills through collaborative projects, such as open-source design for embedded systems, independently from being full-time at any individual company.
AnDevCon is hosted by BZ Media's SD Times; coincidentally, Event Chairman Ted Bahr started the Embedded Systems Conference in 1989, which briefly became part of DesignWest/East and EE Live!, but in 2015 returns to its dev-con roots.
On the next three pages, see some highlights from the Android Developer Conference.
To view more slides of exhibits and and demonstrations at the Android Developer Conference, go to AnDevCon Highlights Slideshow.