LONDON Anglia has set up a dedicated displays division to provide enhanced technical support to its customers, particularly with respect to the integration of display systems.
Headed by Jackie Kingston, the new operation aims to help customers by recommending and supplying suitable combinations of color displays, external controllers, inverters and drivers, as well as specialist connectors and cables.
Tim Shaw, divisional marketing manager for wireless, opto-electronics and displays, said, “In order to recommend the right display we need to understand the optical performance required, viewing angles, physical format, backlighting requirements, type of power source, power consumption limitations and many other factors. Selling displays is no longer just about shipping a part from the catalogue, our customers need more applications advice than ever before and that's why we've established a division that has been trained to provide expertise in this area.”
Anglia sells displays from Hitachi and Bona Fide Technology, drivers from IDT and Solomon Systech, and cables and connectors from Hirose, Taicom and Tyco Electronics.
The company has set up a dedicated displays web site.