Anglia expands semiconductor portfolio with Lattice deal - Embedded.com

Anglia expands semiconductor portfolio with Lattice deal

LONDON — Anglia has signed an agreement with Lattice Semiconductor to distribute its range of field-programmable gate arrays (FPGAs) in the UK and Republic of Ireland.

The agreement is targeted at helping Lattice to increase its sales into the small-to-medium enterprise (SME) sector that provides the main foundation for Anglia’s customer base.

Michael Buckley, European Distribution Manager for Lattice, “We chose Anglia because of its enviable reputation for service and its emphasis on providing high quality in-house technical support for the customer. This is particularly important with FPGAs, where the customer may need specialist design and programming advice in the early stages of a project. Anglia has already demonstrated its competence in this area, and we look forward to a long and mutually profitable relationship.”

“Its balanced approach to distribution means that they will be sharply focused on developing sales for the EC, ECP & XP product lines, and it has the right mass to take our presence in the UK market to the next level,” added Buckley.

James Ward, Anglia’s sales director, said, “We are seeing an increasing demand from our customers for embedded devices and products with a high technology input. The relationship with Lattice will help build upon Anglia’s success in the microcontroller sector, and will also complement our existing service portfolio.”

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