Anglia sets up spcecialist M2M division - Embedded.com

Anglia sets up spcecialist M2M division

LONDON — Anglia Components, the UK-based component distributor, has established a new business unit with a dedicated team to address the machine-machine communications market. Anglia M2M is being led by John Bowman as divisional marketing manager.

Anglia M2M (Wisbech, England) is supported by a line-up of 15 suppliers including Cinterion, Fastrax and Ember and will provide embedded wireless communications modules and components supporting all of the major wireless communications standards in common use for machine-machine communications today.

Alongside Cinterion GSM and GPRS modules, Fastrax GPS and Ember ZigBee technology, it offers Wi-Fi, WiMAX, Bluetooth, and Ethernet solutions as well as powerline communications and other supporting products.

A full range of antennas from CTi and Antenova is also included in the range and AngliaM2M offers Data SIM card and tailor-made airtime solutions.

Bowman has a team of five communications specialists who will work with customers across the portfolio of technologies offered by the distributor. Anglia M2M has put in place a substantial stock profile across all its franchises, allowing it to offer ex-stock delivery of most development kit and sample requirements.

“Anglia has been expanding its portfolio of communications technologies for over 2 years and built successful relationships with some of the technology and sales market leaders in the field,” said Steve Rawlins, CEO at Anglia. “Forming Anglia M2M as a specific business unit to address these franchises puts us in a position to build on this success. Customers and franchises already recognise our expertise, the technology and the outstanding service that we offer. Now we have a brand that reflects that market position.”

Bowman added “M2M communications is a key element to many of the markets that are growing today ” and where Anglia customers are already being successful. These include smart energy, remote monitoring, security, asset tracking, e-health and cashless payment. As Anglia M2M, we are able to go to existing and new customers with effective solutions for the numerous applications in this rapidly growing market and back them up with full technical support.”

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