APC brings in sales expertise - Embedded.com

APC brings in sales expertise

LONDON — Advanced Power Conversion of Farnborough has appointed Hugh Wratten to the new role of sales channel and key account manager (EMEA).

Tim Worley, APC’s chief executive officer, said, “Hugh’s appointment has strengthened the sales team and in particular increased our focus on EMEA sales channels. In addition it facilitates a realignment of geographical responsibilities within the team.” Wratten has been recruited to add strategic planning and international sales expertise and will be responsible for developing the sales channels for the Powerstax range of DC-DC, AC-DC Converters and power system solutions.

Wratten's experience in the electronics and power industries has been developed over 15 years, most recently as European sales manager for Artesyn Technologies and before that in a range of other international roles within Texas Instruments and Unitrode.

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