LONDON Achim Apel has joined Wind River as senior regional director for the EMEA, Central-Europe region.
Apel has worked in technology sales for 30 years including a time as president of Avnet Technology Solutions EMEA. He also was director of worldwide sales at Motorola Embedded Communication Computing and vice president and general manager of Force Computers' Systems Business Unit. He held positions at Digital Equipment Corporation and Compaq computers.He began his career in sales and marketing positions at National Cash Register and Thomson-CSF.
Apel will run Wind River's sales operation across all product lines in Central Europe – including Germany, Switzerland, Austria, Benelux and Eastern Europe.
“With Wind River's accelerating growth in the industrial and automotive markets in this region, as well as long-standing commitment to aerospace and defense, mobile and networking, it's an exciting time to be joining the team,” said Apel.
In his role as senior regional director he will report directly to Andreas Pabinger, VP EMEA.