Arrow boosts Astec channel in northern Europe - Embedded.com

Arrow boosts Astec channel in northern Europe

London, UK — Astec Power has appointed Arrow to distribute the company's power supply products in northern Europe in a franchise distribution agreement which covers Denmark, Finland, Sweden, Norway, the UK and the Republic of Ireland, and the Baltic States.

The agreement with Astec for northern Europe extends the existing relationships that Astec Power and Arrow have already in the USA, central Europe, southern Europe, and Asia.

Arrow Electronics UK and Arrow Nordic will stock and support the full range of Astec's standard AC/DC and DC/DC power supplies which range from 5W to 7.5kW, as well as products for dedicated applications including communications equipment.

Arrow will also provide design-in technical support for modified standard and full custom power supply solutions.

Phil Lamb, Astec Power's managing director, said, “We have enjoyed highly successful relationships with Arrow businesses around the world, and this move is the logical next step in our strategy for sales growth by delivering global distribution support for our expanding customer base.”

Chris McAneny, northern European marketing director for Arrow, added, “Astecprovides a source for high quality power conversion solutions that will complement our existing portfolio of power supply products. By further extending the choice of technologies available to customers in the region, we are further strengthening our position as northern Europe's pre-eminent provider of power supplies.”

(from left) Allan Woodhams, supplier marketing manager, Arrow; Chris McAneny, northern European marketing director, Arrow; Phil Lamb, managing director, Astec; Richard Sims, northern Europe distribution sales manager, Astec.

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