Arrow deal with ETRI builds on Nordic success - Embedded.com

Arrow deal with ETRI builds on Nordic success

LONDON — Arrow has signed an agreement with cooling fan specialist ETRI that will extend its franchise to the UK and Republic of Ireland. Previously Arrow had handled the ETRI range across the Nordic countries and the Baltic States.

The agreement covers the full ETRI product portfolio, including high-quality AC and DC fans and blowers.

Chris McAneny, Arrow's northern European marketing director, said, “We have built a highly successful relationship with ETRI in Denmark, Finland, Norway, Sweden, and the Baltic States, and the logical next step is to build on this success in the UK and Republic of Ireland.”

Serge Yahiel, the European distribution manager for ETRI, added, “The relationship with Arrow goes from strength to strength, and the extension of our agreement is key to our continued growth in northern Europe.”

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