LONDON Arrow has been named European Distributor of the Year by Vishay after showing significant advances with the company's products in 2004. The award was based on a number of factors including overall sales performance, Arrow's growth rate compared to other partners in the Vishay network, and the level and success of design-in activity.
Arrow not only exceeded its budgeted targets, but also increased the number of Vishay products covered, extending the market availability of the manufacturer's range.
Catrin Kristensen, Northern European PEMCO Director, Arrow, said: “We are very pleased to be recognised for the effort we have invested in growing the Vishay line this year. A strong focus on Vishay products, including a series of internal promotional events, has raised the profile and this has translated directly into sales and new design growth.”
Stefan Fischer, Director Sales Distribution Europe, Vishay, commented: “Carrying the broadest range of any of our distribution partners, Arrow has reaped the benefits of a concerted effort in support of Vishay products this year. Arrow's performance, both in absolute terms and relative to its distribution network peers, means that this award is thoroughly deserved.”
From left: Hanne Knudsen, Nordic Distribution Manager, Vishay, Stefan Fischer, Director Sales Distribution Europe, Vishay, Catrin Kristensen, Northern European PEMCO Director, Arrow, Jesper Rasmussen, Northern European Manager Passive, Arrow.