Arrow takes TI European crown - Embedded.com

Arrow takes TI European crown

London, UK — Texas Instruments has named Arrow Europe as its European Distributor of the Year 2003 in recognition of its outstanding logistics and fulfilment performance and consistent support of electronics end-equipment customers in Europe who design with TI's broad portfolio of analog, digital logic, digital signal processors (DSPs) and microcontroller products.

Germano Fanelli, president of Arrow Europe, said, “TI's powerful product portfolio, its outstanding distribution business model and invaluable day-to-day support received from the professional team at TI continually create new opportunities for us and our customers.”

A significant portion of TI's business is transacted through authorized distributors. Paul Scholten, distribution director for TI Europe, said, “Working closely with TI, the Arrow team has been able to provide our mutual customers access to inventory, product training and design assistance to allow them to get their products to market faster. We look forward to continuing along this path together to reach and support every customer, everywhere.”

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