Arrow wins Atmel's Distributor of Year award - Embedded.com

Arrow wins Atmel’s Distributor of Year award

LONDON — Arrow Electronics has received a Distributor of the Year award from Atmel in recognition of the engineering-led sales growth it has achieved in the Nordic region, the UK and Ireland.

The award reflects the fact that Arrow's sales of Atmel products have grown significantly throughout the region.

Karin M. Jensen, director of Nordic marketing for Arrow, said, “Arrow provides customers with high levels of technical support across the Atmel portfolio. This support has allowed us to build a good level of new design-in projects and significantly grow the overall Atmel business.”

Udo Schollermann, Atmel, sales director distribution Europe (left) and Michael Thouvenin, Atmel, vice president sales, Europe (right) present Lis Laursen, Nordic product manager, Arrow (centre), with the award.

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