Arrow wins C-MAC award - Embedded.com

Arrow wins C-MAC award

LONDON — Arrow Northern Europe has been selected as C-MAC's European Distributor of the Year for 2004, thanks to a strong performance in attracting new customers for frequency control products.

Graham Ridding, C-MAC distribution manager, said Arrow's success can be attributed to its emphasis on supporting design innovation through an in-house application engineering team calling on C-MAC's backup when specialist support is needed.

“The company is a model for 'value-add' distributors in its deployment of application engineering skills to create demand. This is why it has achieved tremendous sales growth even in recent difficult market conditions,” added Ridding.

Catrin Kristensen, Arrow's northern European PEMCO marketing director, said, “This award recognises the hard work that our in-house engineers have put in to supporting and growing the C-MAC line, and is further evidence of just how seriously Arrow takes the need to deliver high-quality technical design-in services.”

Pictured with the award are (from left) Graham Ridding, C-Mac distribution manager, Jesper Rasmussen, Arrow NE marketing manager passive, Duncan Ralph, C-Mac chief executive, Chris McAneny, Arrow NE marketing director, Ken Henderson, C-Mac Global Sales Director, and Catrin Kristensen, Arrow NE PEMCO marketing director.

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