Atrenta adds EDA execs to widen European presence - Embedded.com

Atrenta adds EDA execs to widen European presence

LONDON — Atrenta is expanding its central and northern European business operations with the recruitment of Dieter Rudolf and Martin McIntyre.

Atrenta (San Jose, CA) already has sales and support offices in Verrieres-le-Buisson, France and over 30 European customers and Rudolf and McIntyre will focus on expanding Atrenta's business opportunities and support across Europe with additional offices in Postmünster, Germany and Swindon, United Kingdom.

Rudolf has more than 25 years' of technology sales expertise in central Europe and comes to Atrenta from Synopsys Deutschland GmbH, where he served as senior account manager, responsible for sales and growth of verification (functional/mixed signal/system) and IP products. Prior to that, he was the area director for central Europe with Verisity Design GmbH, where he played a key role in setting up and developing the companies German organization. He has also held sales and account management positions at Viewlogic Systems, Actel, Intel, LSI Logic and Motorola.

McIntyre comes to Atrenta with experience in both electronic component and EDA sales and was involved in setting up NovasSoftware in Europe, managing key accounts and building the Europe and Israel teams. Before that, he held positions with Avant! and Texas Instruments. He later moved to Toshiba Electronics Europe, where he managed Scandinavian key accounts and served as divisional general manager.

Atrenta SpyGlass tools and methodologies are intended to optimize designs early in RTL phase for linting, clock domain crossings (CDC), power estimation and reduction, design for test (DFT), constraints generation and validation including timing exceptions, and RTL prototyping.

“We are excited to have Dieter Rudolf and Martin McIntyre on board,” said Dr. Ajoy Bose, Atrenta's chairman, president and CEO. “With industry-leading customers such as ST Microelectronics, Infineon, NXP, Siemens and others, Atrenta already has a significant European footprint. We're committed to further developing Europe as a strategic market for our Early Design Closure solutions. Dieter's and Martin's expertise will greatly enhance our expansion efforts.”

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