Audio Precision moves to direct sales in US - Embedded.com

Audio Precision moves to direct sales in US

Audio test and measurement supplier, Audio Precision,  is expanding its team of sales engineers in the US in the first half of 2011 in a switch to direct sales away from independent representatives.

In addition to the factory in Beaverton, Oregon and offices in Los Angeles and the Bay Area of California, new offices are being opened in the Boston / Cambridge metro region and in Dallas / Austin, Texas.

“We are looking forward to establishing even closer relationships with  our customers in the US,” said Dave Schmoldt, President of Audio Precision. “This move will give our  customers better access to the full extent of AP's resources: more  up-to-date solutions, more training, and all the other benefits a direct line to the factory brings.”

The company says that 2010 was its best year on record in terms of both sales and unit volume shipped.

“2010 was a great year thanks to a combination of new products and pent-up demand from 2009,” added Schmoldt, “But this year we’re forecasting sales of APx515 production test audio analyzer.alone to be three times that of 2010 and we’re introducing some exciting new measurement capabilities that have some pent-up demand of their own, so 2011 should be pretty hot too.”

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