Azzurri to replace Memec Unique in Actel distribution rota - Embedded.com

Azzurri to replace Memec Unique in Actel distribution rota

LONDON — Actel Europe has appointed technical distributor, Azzurri Technology, as a franchised distributor for the UK and Ireland market with the aim of broadening the market for their Flash-based ProASICPlus family of field programmable gate arrays.

The distributor will also carry Actel's anti-fuse product line and will replace Memec Unique, one of Actel's current distributors in the UK who will continue to represent the line till the end of 2004.

Vaughan Price, European managing director for Actel, said, “Due to a line conflict within Memec Unique, it was not appropriate to bring our new reprogrammable FPGAs to market without having in place a dedicated sales channel.”

The move is also is designed to give Actel better access to the telecom, broadcast, video and storage markets where Azzurri is particularly strong

Price, added, “Azzurri is one of the few remaining truly technical distributors. They have a particularly strong technical sales team consisting entirely of electronics engineers and this is vital as we continue to educate the market with respect to the huge security and 'total solution' cost benefits of flash FPGAs.”

Mike Carlucci president and CEO of For Azzurri, said the company is dedicating two senior staff to the Actel line – a sales engineer and an applications engineer.

Vaughan Price, European managing director, Actel with Chris Shipway (top right), managing director, Azzurri Technology, and Mike Carlucci (bottom), president & CEO, Azzurri Technology.

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