Beamr brings high quality to low bit rate H.264 -

Beamr brings high quality to low bit rate H.264

Tel Aviv-based Beamr   has taken the wraps off its Beamr Video technology that enables delivery of high-quality video at low bitrates using standard H.264 video streaming.

According to Sharon Carmel, CEO of Beamr, the company’s technology is able to support any resolution up to 4K UltraHD, due to a patent-pending optimization methodology that automatically reduces the bitrate of H.264 video streams by up to 75% (4x) without affecting perceptual quality.

The optimized streams retain the full resolution, quality and standard H.264 format of the original streams. As such, he said, Beamr Video technology can cut costs for content providers and vastly improve the viewing experience for customers.

Because Beamr Video streams are fully industry standard H.264 (MPEG-4 AVC) streams, they can be played by any media player, browser or consumer device without installing special software, enabling the seamless delivery of higher quality video with a fast start and continuous streaming experience over low bandwidth channels to fixed and mobile destinations.

The technology is automatic, always safe and ensures that video content is packaged at maximum quality with the minimum number of bits. Beamr Video supports any video resolution up to 4K UltraHD and accepts any standard video file as input.

While the upcoming HEVC (H.265) standard promises up to 50 percent bitrate reduction compared to H.264, Carmel said Beamr Video is capable of higher reduction ratios of H.264 streams today, without requiring the installation of new clients.

Online streaming services such as Netflix, Amazon and iTunes typically encode full HD (1080p) streams at 5-6 Megabits per second (Mbps). Utilizing Beamr Video, he said, optimization can reduce the required bitrate for full HD streaming to around 3-4 Mbps, enabling smoother playback, support for customers with lower broadband connectivity, and significant delivery cost savings to the streaming service providers.

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