Beginnings and Endings - Embedded.com

Beginnings and Endings



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Beginnings and Endings


by Lindsey Vereen


In the December issue, I remarked that my editorial would be my last of the millennium. A veritable plethora of readers instantly turned on me. One grumbled:

“By now I am resigned to the fact that the general media refer to 2000 as the start of the next century and millennium. However, it is really very sad to see this mistake made in a technical magazine. Can’t you do better than this? On the bright side maybe your last article of the millennium will be able to avoid having such a gaff.”

Ouch. And that was one of the gentler letters I received. Ten years ago (that is, January 1990) I acknowledged the discrepancy between what was popularly perceived as the beginning of the new decade and what a close analysis of the calendar and a reflection on history would seem to indicate. I observed that for those who acknowledge the least significant bit (LSB) to be zero, then the least significant year (LSY) ought to be zero as well; hence, no problem.

Okay, that argument might have been slightly specious. Nevertheless, this time around, I just yielded to popular thinking and assumed that the millennium began last month. Actually, it would be better if the millennium does begin next year, because the parties will be much less expensive than they were this time around. You couldn’t find any venue that didn’t soak you for two or three times the normal New Year’s rates for the privilege of celebrating the alleged millennium.

Actual millennium or not, a few changes are in store for Embedded Systems Programming this year. As you may know, several months ago Miller Freeman’s parent company, United News & Media plc, acquired CMP, the publisher of EETimes. Beginning this month, Embedded Systems Programming will be published under the CMP brand and will be part of the group that includes EETimes, Integrated System Design, Communication Systems Design, and Electronic Buyers’ News . This is a swell match for us. The EEtimes folks et al. are an unbeatable bunch, talented, smart, knowledgeable about the industry, and great writers to boot, and we look forward to significant cross pollination. This union will result in some major changes to our Internet presence as well, as will become evident over the next several months.

Another change I expect to see in the near future is the addition of a West Coast technical editor for Embedded Systems Programming . Michael Barr is doing a bang-up job on the East Coast, and we’d clone him for the San Francisco office if we could. Since that solution is problematical, I’d like to find someone else who’s just as good. I guess you’d describe the perfect candidate as a bit of a teacher, a bit of a writer, and a bit of a project manager, with the heart and soul of an engineer. So if you have an inclination to make the leap into the fast-paced, multitasking, and altogether wacky world of publishing, now is your chance. It would be the perfect way either to start the new millennium or to end the old one, depending on your proclivities.

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