Bright eyes in Brazil -

Bright eyes in Brazil


Recently Colin Holland posted a blog about expanding opportunities in Brazil for technology. He notes that a panel at ARM TechCon would discuss this. Alas, I was traveling and missed the conference.

In 1978, I spent a month in Brazil working with engineers and scientists who were using equipment made by the company I worked for. The country was in the grip of debilitating inflation. Workers were paid every day, and they immediately left to buy groceries before prices went up. The generals ran the country with an iron fist. The people, though, had a wonderful flair for fun. The dictatorship was barely noticeable deep in the Amazon, and the clubs in Rio were packed at night with gyrating bodies and happy people.

But there was practically no technology. We'd hand pump fuel into the car while deep in the jungle. The airstrip in Pelotas (just north of Uruguay) was paved, but avgas was in 55 gallon drums with hand cranks. I made a number of trips between Sao Paulo and Porto Alegre. That's 1,000 km across a lot of jungle (at least, back then). The pilots of the twin piston engine planes would spend 20 minutes checking magnetos prior to take off. That's normally a 15 second operation. No one wanted to go down in that vast wilderness.

Power was erratic. It was tough to find a soldering iron, and I had to bring an oscilloscope (which involved four hours of arguing and eventually some greased palms to get through customs). In one remote town, 50 or more people watched us work–for three days–because they had never seen an American before.

I was told our box was one of the first microprocessor-based products in Brazil. None of the local engineers I worked with knew anything about digital circuits.

Then there was the trade fair in Sao Paulo. Pierre Samlo, our distributor, and I walked around it all day. Pierre (the late and much mourned Pierre) was a Hungarian Jew whose entire family was killed in WWII, and he had emigrated to Brazil to find some peace. A delightful man, he seamlessly toggled through five languages as we encountered vendors from different countries. Pierre was a model of Brazil in those days–a generous, very sociable people of liberal studies, without much in the way of high-tech capabilities.

It wasn't till the last five years or so that I started going back to Brazil, and the change is startling. The generals are gone, the economy seems strong. And technology has boomed. It seems all of the big names in the semiconductor industry have facilities there. The country is on a U.S.-friendly time zone and engineers abound. Smart and mostly young, they generally speak English.

And their eyes shine! They are excited about electronics in a way that's inspiring. This isn't unique to Brazil; I see it in many places now; alas, less frequently here in the United States where engineering enrollments are in decline. Electronics is a path to the middle class in many developing countries, and the young Brazilian engineers I've interacted with see a future of prosperity from the cool technology they are paid to develop.

In the early years of this century Western engineers were jarred by waves of outsourcing. A lot of good people lost their jobs to lower-cost providers. That outsourcing continues, but the dearth of new engineers here in the U.S., with the increasing needs for software, seems to be a rising tide for all of us. Engineering salaries are about twice the country's average family income and demand for our services increases. The Bureau of Labor Statistics predicts an increase in software employment of 32% by 2018, which bodes well for us. And for these bright-eyed developers in Brazil and so many other countries.

Meanwhile, Brazil's clubs are still packed with partying dancers.

Jack G. Ganssle is a lecturer and consultant on embedded development issues. He conducts seminars on embedded systems and helps companies with their embedded challenges. Contact him at . His website is .

9 thoughts on “Bright eyes in Brazil

  1. “In the early years of this century Western engineers were jarred by waves of outsourcing. A lot of good people lost their jobs to lower-cost providers.”


    “In the early years of this century engineers in other parts of the world were finally recognised

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  2. “…recognized as being capable.” Wow, that's a laugh. Recognized as being able to throw a lot of cheap bodies at a problem is more like it. I remember when we used to actually care about the quality of our code and products. It appears the decision make

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  3. I remember those days too. I was there doing some work for the national airline Varig in the mid 80's. The inflation was said to be 1% per day.
    I was offered huge discounts for paying cash for things, as the delay
    in getting paid when one accepted a credi

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  4. Hello Jack, very nice article. I have attended some of your excellent talks in Brazil.
    I witnessed the transition you talk about, from very high inflation, low tech to a stable economy with intensive technology development. I was working at Hewlett Packard

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  5. By the way, Jack, I was the chair of that “Brazil Session” at ARM Techcon. It would've been nice to see you again, but perhaps we can meet at Design West or ESC Brazil 2013?

    – Jonny

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  6. Hi Jack,

    Interesting to see your view of my country from the seventies. It is a clear evidence of how several people can go to a place large as Brazil and have completely different experiences. Please, don't take my words as a personal complain or critics

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  7. … from previous post.

    Back to Electronics and technology… At that time, we could find two or three regular magazines for General Electronics, Hobby and Radio Amateurs on local news stand of major cities like Rio, Sao Paulo, Porto Alegre and Belo Horiz

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  8. Ok, I'll bite…

    In the Good Od Days (for some), it was easy enough to get a programming job in USA. In the late 90s pretty much anyone with a pulse could get a job. On top of that, the remuneration was obscene and was never sustainable. That was a bubble

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