Celestial signs ARM to speed TV chips to market - Embedded.com

Celestial signs ARM to speed TV chips to market

LONDON — Celestial Semiconductor Inc. (Beijing, China), a company focusing on developing integrated circuits to implement the Chinese AVS multimedia standard, has licensed a range of technologies for its system-on-chip (SoC) solutions for televisions, from ARM Holdings plc (Cambridge, England), ARM said Monday (April 25).

Celestial has licensed the ARM926EJ-STM processor, the ETM9 embedded trace macrocell on-chip debug peripheral and the PrimeCell smart card interface, ARM said. These cores would enable Celestial to develop codec chipsets and media processors for set-top-box high-definition and standard definition digital television applications, including the support of the Audio Video Coding Standard Working Group of China (AVS) standard, ARM added.

ARM did not disclose financial terms of the license agreement.

“As ARM is the most widely-used architecture, the ARM926EJ-S processor — with its strong Java performance and multimedia signal processing — is ideal for our codec chipset and media processor design,” said Daniel Fu, founder and chief technology officer of Celestial Semiconductor, in a statement. Fu said the agreement would help Celestial reduce its time-to-market for its system chips.

Celestial Semiconductor , which has R&D bases in Beijing and Silicon Valley, according to its website, is related to Celestial (Beijing) Integrated Circuit Co. Ltd., founded in 2004.

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