MADISON, Wis. – Close proximity wireless technologies are intuitive, and they feel almost magical. All you need to do is to bring two devices together. Then, the two hermaphroditic devices link, transfer files, pay a check via e-wallet – without a lot of digital fiddling and thumb-dancing.
Samsung is evangelizing close proximity wireless technology in the U.S. in its Galaxy S3 TV commercials. The ads show users transferring phone video clips and music play lists.
The transfers are made possible by near-field communication (NFC), and a combination of NFC and other wireless technologies such as Wi-Fi Direct.
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