Chinese IR specialist chooses Dundalk for Europe HQ - Embedded.com

Chinese IR specialist chooses Dundalk for Europe HQ

LONDON — Infrared technology supplier, Guangzhou SAT Infrared Technology Co., Ltd, is to establish its European Headquarters in Dundalk, with the support of IDA Ireland.

SATIR (Guangzhou, China), which was set up in 1989, is a thermal imaging system manufacturer which develops infrared cameras for use in a range of industrial and commercial thermal imaging activities.

Tánaiste Coughlan said, “In 2006, IDA Ireland established an office in Shanghai to unlock a gateway for Chinese companies to expand and develop their businesses in Europe. Ireland has consistently proven to be the preferred location in Europe for global companies successfully serving the fast growing European market.”

“I am pleased to welcome SATIR to Ireland as the first IDA supported Chinese company to locate here and also the first company to manufacture infrared cameras here,” said Mary Coughlan, Tánaiste and Minister for Enterprise, Trade and Employment.

IDA Ireland established an office in Shanghai in 2006 to help Chinese companies to expand and develop their businesses in Europe.

The Dundalk operation – SAT Europe – will supply the EMEA market with a broad product range and act as a logistics hub for these markets. It will also manage the marketing, finance and after sales service. The operation will employ 40 employees over 5 years.

Jiping Wu, board chairman from SATIR said: “We chose Dundalk over other locations in Europe as it best suits our skills and infrastructure requirements. SAT Europe will take control of the existing distribution channels that SATIR has already established in Europe. The Irish operation will better serve existing customers and grow our customer base in EMEA. It will also allow us to build higher specification cameras for EMEA and US markets.”

The company set up the SAT Technical Center Europe in Paris, France in August 2006 to provide technical support and repair facilities.

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