ChipX signs Ultimate Renaissanc to support structured ASIC family - Embedded.com

ChipX signs Ultimate Renaissanc to support structured ASIC family

LONDON — Structured ASIC manufacturer ChipX has appointed Ultimate Renaissance (UR) as its representative in the UK and Ireland. The agreement will provide ChipX, formerly known as Chip Express, with additional resources to address the market.

Target application areas will include: fixed and mobile telecommunications; broadcast; medical; and industrial automation.

Andrew Barber, ChipX director of European sales: “The appointment of Ultimate Renaissance gives us a very strong resource to address the market demands for our structured ASIC technology. UR was able to demonstrate a good understanding of our technology and has an excellent presence in our target markets.”

From left: Frank Macmillan, ChipX, Alvin Tucker, UR, Andrew Barber, ChipX, Joe Matano and Simon Rose, UR.

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