Consultancy start-up readies first product - Embedded.com

Consultancy start-up readies first product

LONDON — A eight-month old electronic design and development consultancy set up with backing from U.K. Steel Enterprise is preparing to launch its its first product, an asset management device that is smaller than a business card.

Circuitree Ltd is based in the new Consett Innovation Centre in Durham, Engalnd and was started by Dr Craig Robinson, project manager in the School of Engineering at Durham University and Dr Ee Beng Lam. It plans to have the product on the market in the next few months with more sophisticated variations to follow.

A £50,000 loan from U.K. Steel Enterprise, the Corus subsidiary that supports new and growing business in steel areas, formed part of a major investments package that has enabled Circuitree to finance its first phase of development, including expanding the team.

Hock Soon Low, who has expertise in microcontrollers, programming, and analogue circuit design, has been recruited as senior embedded engineer and Dr Robinson says the company is looking to add a further two electronics engineers by the end of the year.

The support of Circuitree from U.K, Steel Enterprise helped make up a £200,000 investment package that included a grant for research and development from the DTI and a Proof of Concept loan from North Star Equity Investors. Backing also came from the County Durham Development Company, Derwentside District Council, Business Link and the Consett Innovation Centre.

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