Cricket competition helps underprivileged children - Embedded.com

Cricket competition helps underprivileged children

LONDON — A cricket tournament played out in London’s Regent Park over four weekends has raised £34,000 for Indian charity CRY (Child Rights & You).

The CRY Cadence Corporate Cricket Challenge is in its sixth season in India, where 56 corporate teams take part in the a tournament to raise funds to support CRY’s mission of restoring the basic right of underprivileged children to a healthy upbringing and quality education. The latest tournament in India ensured that 1500 children would receive an education.

This is the first time it has been played in the U.K. and organizers CRY U.K. and their Indian and U.K. partner Cadence Design Systems Ltd, were delighted with the response to the tournament and its results.

“Our rules stated that all team members had to work for the company. This helped to promote genuine networking between companies on match days and ensured a real competitive tournament spirit with the best company team taking the honors,” explains Cadence IT director Richard Hastings, who was briefed by Jaswinder Ahuja, corporate vice president & India managing director of Cadence, to assist in introducing the tournament to the U.K.

Sixteen teams from the corporate worlds of IT and banking & finance took part in the ‘Cricket for a Cause’ tournament which culminated in a win for Tata Consultancy Services (TCS), who managed to hold off ICICI Bank in a closely contested final.

The final was watched over by England cricket selector Geoff Miller, a former England player, who had left the England v Pakistan match at Lords to come to Regents Park to see the final game in the tournament and present the winners with their trophies. Third and fourth positions in the tournament went to Wipro and ITC Infotech.

The 16 teams included 10 from the IT sector; Birlasoft, Covansys, Iflex Solutions, Infosys Technologies, ITC Infotech, Lucent Technologies, Polaris, Satyam, TCS and Wipro and six from the banking and financial services sector; Barclays Capital, ICICI Bank, KPMG, Lehman Brothers, Morgan Stanley and Price Waterhouse Coopers. “We have started out slightly smaller in the UK, but we’re aiming to grow the tournament each year,” explains Nina Munshi, CRY’s UK representative. “All the teams gave us very positive feedback and have promised to play again next year!”

Hastings explains, “Each team paid £1,000 to enter the tournament, a figure matched 100 percent by Cadence this year.” In addition Connect Communications donated £6,000, Ultima Business Solutions donated £5,000 and ADSI gave £500 so that all the money raised can be passed straight to CRY, without having to cover costs.

The CRY U.K. volunteer team has decided that the funds will go to support Project Mon, based in rural West Bengal and Orissa that assists mentally disadvantaged children.

From left: Richard Hastings, IT Director of Cadence Design Systems, Geoff Miller, England Selector, TCS Captain Ronnie Abraham and David Rose of sponsors Connect Communications. Pic: Punit Modhgil.

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