I was recently in Cambridge, Massachusetts, visiting MIT’s ambitious startup accelerator, The Engine. Answering MIT President Rafael Reif’s call to action, The Engine aims to incubate startups working on “hard scientific breakthroughs” that deliver transformative societal impact. As it turns out, much of that scale of innovation requires hardware design and manufacturing expertise, which most startups lack. And therein lies one of the most challenging aspects of commercializing “tough tech” today: A whole new class of innovators and entrepreneurs, armed with a profound scientific breakthrough, are constrained by their nescience of electrical engineering.
Yet this challenge is hardly new, nor is it limited to non-electrical engineers. According to AspenCore’s Mind of the Engineer, the largest, longest-running, and most trusted behavioral study of its kind, the number-one concern for engineers worldwide is that they struggle to keep up with technology change. When asked how they coped, they unanimously answered that they turned to industry media publications, such as Electronic Products, to read and self-train.
Which brings me to why, at AspenCore (owner of Embedded.com), we believe that good technical journalism is vital to technological progress, and rather than degrading journalism to fit an online strategy of ever more clicks and page views, our first and preeminent concern is to present the best technical data, tools, and reporting to you, in the most succinct language possible, whenever and wherever you look for insight.
In July and August, we are excited to present to you an exclusive, behind-the-scenes look on sister site www.edn.com with NASA and its latest TDRS-M satellite launch. We interview the team at Biosphere 2 about their progress on life sustainment modules for manned moon and Mars explorations. On www.eetimes.com, we speak to the movers and shakers in Brussels, Europe’s image sensor valley, and examine the feasibility of retooling Europe’s microelectronics industry. Meanwhile, editors in our Shenzhen, Hong Kong, Taipei, Munich, and Silicon Valley bureaux join hands to present to you an AspenCore Original Series on Made in China 2025: how China is embracing next-generation smart manufacturing technologies and what it means for the rest of the world.
In addition to EE Times and EDN, you can find these articles on other AspenCore sites, such as here on Embedded.com, Electronic Products, Planet Analog or EBN, among others. Or, if you prefer to read some of our coverage in their original Chinese Mandarin, you can find them on 21ic.com or follow links on English sites to the Chinese edition.
Whether your calling involves finding a better way of probing plasma membrane to cure a hereditary disease or inventing a new nanotechnology to run molecular analysis on a microchip so officials can protect cities from biohazards, at AspenCore, our mission is to deliver important, deeply reported, and deeply mined stories and data about the technology and techniques that you need to do your job. As ever, we look forward to your queries, story tips, and feedback. Thank you for your support.
W. Victor Gao
Publisher and Managing Director,
AspenCoreLondon, United Kingdom