Digi-Key gains ADI franchise for Europe - Embedded.com

Digi-Key gains ADI franchise for Europe


LONDON — Digi-Key Corp and Analog Devices have expanded their current franchise agreement to include Europe with Digi-Key now able to supply ADI's high performance analog, mixed-signal and digital signal processing (DSP) ICs.

“Digi-Key has demonstrated excellent performance and service with our North American franchise, and we are pleased to extend the franchise and bring its supply capabilities to our European customers,” said Vincent Roche, ADI's worldwide vice president of sales.

“With European design engineers representing one of Digi-Key's fastest growing markets, we are thrilled to expand our franchise agreement with Analog Devices to include Europe and ultimately have the opportunity to bring its cutting edge products to the hundreds of engineers we serve on a daily basis,” added Mark Larson, Digi-Key's president and COO.

Digi-Key currently ships product to more than 130 countries around the world.

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