Disrupting ADAS - Embedded.com

Disrupting ADAS


PARIS – On the day EE Times visited Chronocam, a Paris-based startup developing an event-based computer vision technology, a ripple of shock went through the whole building. Intel had just announced the acquisition of Mobileye.

The big surprise hit shortly after a talk with the startup's CEO. This reporter closed her notebook, came out of the meeting room and proceeded on the obligatory company tour. Chronocam’s CEO reappeared unexpectedly, staring into his smartphone. Calmly, but with tones of deep portent, he said, “Intel just bought Mobileye. Fifteen billion dollars.”

Say what?

The move to combine Intel and Mobileye, two pillars of the computing and vision markets, carries far-reaching ramifications for everyone involved in the automotive market.  

But what, for example, might happen to a startup like Chronocam?

Although the CEO has never described Mobileye as a competitor, Chronocam’s technology, if successful, could overthrow the conventional CMOS image sensors and image processing algorithms currently used in cars, drones and robotics.

The startup’s sensor technology, designed not for human consumption but for machines to sense and detect, would completely alter today’s CMOS image sensor market.

Chronocam’s event-driven sensor, still so new, has not yet been used in any commercial cars, drones or robots.

Experts in the imaging/sensing market see Chronocam at the crossroads of imaging and sensing.  Charting the course of image sensors over the next 15 years, Pierre Cambou, imaging activity leader at Yole Développement, considers Chronocam’s technology to be one of many disruptive technologies emerging as the industry shifts from an era of photography to machine sensing.

(Source: Yole Developpement)

(Source: Yole Développement)

Chronocam’s story is intriguing — even more so in the context of a red hot Advanced Assistance Driver System (ADAS)/autonomous vehicle market in which competition has escalated to the point that big players are now beginning to merge.

Chronocam CEO Luca Verre

Chronocam CEO Luca Verre

Enter the combination of Intel and Mobileye. In the face of such super-combos, is Chronocam tilting at windmills?

Will the Intel/Mobileye deal quash Chronocam’s plucky plan to participate in the automotive sensor market? Maybe. But Luca Verre, CEO and co-founder of Chronocam, remains optimistic.

A common thread that ties Chronocam with Intel and Mobileye (and by extension, Nvidia, NXP/Qualcomm and others) is that they’re all pursuing the same thing: An autonomous driving machine that can sense, detect and analyze massive data — almost at real time — so that a car can instantly respond to any imminent danger.

Chronocam is nowhere near the same league as the big boys in the chip industry. But the startup isn’t discouraged. Here’s why.

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