LONDON Messe Munchen is planning for a scaled-down Productronica in November but is looking to innovate to keep both exhibitors and attendees happy.
The organizers have cut exhibition space by around 30 percent and will occupy seven of the halls at the Munich exhibition center, down from ten at the last show in 2007. The number of exhibitors will also fall but according to Klaus Dittrich, CEO of Messe Munchen, the organizer of Productronica, the major companies will continue to exhibit with some taking smaller stands.
In 2007 there were just over 1000 exhibitors but this could fall to around 700 but the organizers are hoping to ease path for developing companies who can book a 'Innovation Field Packages' for focus areas which include photovoltaic manufacturing, micronano production, organic electronics and electronic manufacturing services.
One major initiative from the organizers is the expansion of the traditional CEO roundtable which will continue as a public event.
Before the roundtable and part of the Munich Electronics Summit being organized by Jurgen W. Gromer, former president of Tyco Electronics, is a keynote by Ram Charan whose many books include Leadership in the Era of Economic Uncertainty , and What the Customer Wants You To Know .
This will be followed by a invitation-only networking event for CEO and managing director level executives from production equipment manufacturers, component manufacturers and their customers.
Dittrich said it is the intention to make this 'high level' get together an annual event being repeated at 2010's Electronica and subsequent events.
“This event is one of the major innovations which we are introducing at Productonica and proves that the trade fair is becoming increasingly more important as an international meeting-point for managers from the electronics industry,” added Dittrich.
For the general visitor Dittrich is promising a more user-friendly approach with online registration and the ability to print out a barcoded ticket which will provide direct entry to the exhibition halls. And there is free local travel on the S- and U-Bahn to and from the exhibition center.