DT seeks staff as sales leap - Embedded.com

DT seeks staff as sales leap

LONDON — Coventry-based distributor DT Electronics has seen the most dramatic year-on-year growth in its business since 2000. The with last quarter's sales (May – July 2004) were up 43% on the corresponding period last year and bookings even further ahead and as a result it is looking to add two field application engineers, a senior sales engineer, a power products specialist and a buyer to their team before the end of the summer.

DT says this is in stark contrast to gloomy figures from trade association AFDEC who put the total distributor market available market (DTAM) annual sales growth at 3.2% during Q2/2004 and with book-to-bill ratios negative.

Tony Frere, DT’s managing director, attributes its current success in part to a strong performance in their traditional broadcast market, where the distributor retains a substantial market share, but also believes that their design-in effort over the last three years is now being rewarded, particularly with respect to products from franchises such as Atmel, OKI, IDT, Gennum and Exar.

These lines have enabled the company to expand their presence into other communications and industrial markets, and substantial growth is also being seen amongst tier 2 contract electronics manufacturers (CEMs) who are handling small to medium volume contracts.

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