DTE hits a double top with Atmel - Embedded.com

DTE hits a double top with Atmel

LONDON — DT Electronics has won Atmel's Northern European 'Design Distributor of the Year' award for 2004, the second consecutive year in which the Coventry-based distributor has picked up the trophy.

The company once again ranked well ahead in terms of number of design wins, their value and the distributor's ability to design in products that align with Atmel's overall marketing strategy. Particular success was achieved with the AVR range of microcontrollers.

DT Electronics' managing director, Tony Frere, said “This award is great news for the whole team. We're focused on the UK, focused on design-in, and focused on delivering levels of technical support to our customers that larger distributors just can't compete with.”

Russell Byrne, Atmel's general manager of distribution sales for Northern Europe added: “This is no token award – it's based on hard, quantifiable results from design-in efforts and DT Electronics has once again led the way.” DT Electronics has only held the full Atmel franchise for 2 years.

From left: Scott MacRae, sales director Northern Europe, Atmel; Russell Byrne, general manager distribution sales Northern Europe, Atmel; and Steve Price, technical director, DT Electronics.

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