LONDON Alexander Duesener has become group director of marketing for Cadence Design Systems' activities in Europe, the Middle East and Africa (EMEA) and will hold overall responsibility for platform, product, kits and corporate marketing in EMEA.
Duesener joined Cadence as technical advisor to Ajay Malhotra, senior vice president of marketing where he was instrumental in helping to define and drive implementation of innovative marketing strategies around core products and new strategic initiatives such as Cadence kits for vertical markets and product segmentation.
Before joining Cadence, Duesener spent more than 6 years at Intel, where his most recent role was technical advisor to Abhi Talwalkar, former vice president and co-general manager of the digital enterprise group. Prior to that he worked for Cadence's current CEO, Mike Fister, who managed Intel's enterprise platforms group at the time.
Duesener holds a Double Diploma in European Business Studies including a B.A. (Hons) from Oxford Brookes University (UK) and a Diploma in Master of Business Administration from Regensburg University of Applied Sciences (Germany).
Duesener replaces Tim Barnes who has a new role as vice president of platform strategy and will lead a newly formed group with worldwide responsibility for long-range platform and product strategy.