e2v supports Aston Martin drivers on trek from Tokyo - Embedded.com

e2v supports Aston Martin drivers on trek from Tokyo

LONDON — e2v is supporting two Britons who are driving a factory-prepared Aston Martin V8 Vantage from Tokyo to London along the newly completed Asia-Pacific Highway. The journey is designed to bring attention to road safety awareness and raising money to help save children from death and injury on the roads.

The V8 is set to become the first car ever to cross the full extent of the new Asia Highway network of roads, arriving early August in Trafalgar Square, London.

The 10,000 mile journey will see the car travelling through: Japan, South Korea, China, Kazakhstan, Kyrgyzstan, Uzbekistan, Azerbaijan, Georgia, Turkey, Bulgaria, Hungary, Austria, Germany, France and the United Kingdom.

e2v (Chelmsford, England) makes a range of automotive products including microwave alarm sensors which are fitted as standard in every Aston Martin V8 Vantage. It also supplies application-specific integrated circuits for intelligent sensing control, sensors to measure surrounding air quality, Gunn diodes for adaptive cruise control and CMOS-based imaging technology.

Keith Attwood, CEO of e2v said, “In a year in which we have expanded our automotive sensor products, opened an office in Hong Kong and celebrate our 60th anniversary, it seems particularly apt that we can support this road safety initiative across Asia and China in particular.”

The journey is being undertaken in collaboration with the United Nations to promote the UN-backed Road Safety Is No Accident and the Make Road Safe campaigns. Driving Home Road Safety 2007 aims to raise €100,000 to provide Chinese Children with educational books on road safety.

The car has received minor modifications to allow it to contend with the expected road conditions. These include a strengthened sump guard, raised suspension and a full size spare wheel.

The driver is Richard Meredith (58), from Newport Pagnell, and the co-driver Phil Colley from Kennington, South London. The pair first met in 2004 when they planned to navigate the full length of the Yangtze river across China but had to abandon the project when the tsunami struck South-east Asia.

The whole project can be tracked through a dedicated micro-site which updates the position of the car, provides images and a regular diary .

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