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You don’t have to be crazy to work here, but...

July 03, 2015

Max The Magnificent-July 03, 2015

Have you ever wondered what's "behind the curtain" when it comes to running a website like Embedded.com? Do you imagine the editors (Steve Evanczuk and yours truly) and columnists to be staid, somber, and boring, or to you envision us as being weird, wacky, and wild?

Well, I thought I'd share a typical snippet from a typical day. This morning I received a new product announcement from a company that shall remain nameless (to protect the innocent). This was a tricky one, because it was sort-of-interesting... ish, if you see what I mean.

So I shot a copy over to Steve with a note saying "What do you think? Can we do anything with this?"

Steve replied "Well, we know that -- in general -- new product and news announcements are not highly valued by our members. Of course, some products and news are blog worthy..."

I responded by saying "I agree. My feeling is that if it’s something we find interesting, then it’s likely that our readers will feel the same; if it makes us yawn, then forget about it."

Almost immediately, Steve's return email "pinged" its way into my inbox saying: "Sometimes I think we've mind-melded LOL. See what's going on in my mind now:"

Steve: No we haven't.
Steve: Yes we have.
Steve: I think you're nuts.
Steve: Duh!

And I replied: "Meanwhile, my internal conversation is along the lines of:

Max: That’s a particularly spirited Hawaiian shirt you’re wearing today.
Max: Why, thank you for noticing.
Max: You really do cut a dashing figure.
Max: Stop! You're making me blush!
Max: You're working hard; you deserve a piping hot cup of coffee.
Max: I don’t mind if I do (I don’t suppose there are any bacon sandwiches on offer).
Max: Sadly not, remember you’re on a diet; you need to maintain your svelte figure.
Max: How come you are always right?
Max: It’s a gift

At this point, I sent a follow-up email to Steve to say "Do you know, I think I could whip up a blog around our conversation. Would that be OK with you?"

Steve's response was as follows:

Sure, go ahead.
Wait a second; let's think about this.
Shut up.
!!

As the old saying goes: "You don’t have to be crazy to work here, but it helps!"

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