Embedded.com's Jack Ganssle to speak at 2014 ESC/EELive! - Embedded.com

Embedded.com’s Jack Ganssle to speak at 2014 ESC/EELive!


Embedded systems development expert Jack G. Ganssle returns this year to deliver three sessions in the Embedded Systems Conference at EE Time's live event EE Live! 2014, the critical conference for electronics design engineers, entrepreneurs, and technology professionals. The popular lecturer and consultant will share valuable insights on “Managing Embedded Projects,” “Marketing Malarkey and the Truth About Ultra-Low Power Design,” and “Really Real-Time.”

Embedded systems expert Jack Ganssle speaking at Embedded Systems Conference in India. (Source: UBM Tech)

Embedded systems expert Jack Ganssle speaking at Embedded Systems Conference in India.
(Source: UBM Tech)

EE Live! will return March 31 to April 3 to the San Jose McEnery Convention Center. This year's event will feature several content-packed programs, including the Embedded System Conference. ESC will feature dozens of informative panels, workshops, case studies, and more split across 11 distinct tracks — you can preview them all and plan which ones you will attend through EE Live!'s convenient Schedule Builder.

Serving as the principal consultant for TGG, Ganssle offers advice and presents popular seminars on embedded systems, helping companies with their embedded challenges. He will start off at EE Live! by delivering a tutorial on “Managing Embedded Projects” as part of ESC's Embedded Systems Engineering track. Attendees will learn how to run an embedded project in an efficient and effective manner, using practical, no-nonsense methods.

Ganssle will discuss managing the technology and managing the process of bringing an embedded system from concept to production. He will cover managing schedules, dealing with difficult developers, creating and managing project specifications and expectations, creating an environment where developers will thrive, managing bugs to dramatically reduce development time, fixing the feature/schedule/quality conflict, and learning from mistakes and successes.

He will follow that up with “Marketing Malarkey and the Truth About Ultra-Low Power Design” for ESC's Hardware: Design, I/O, and Interfacing track. Ganssle will unspin the marketing obfuscations about ultra-low power design and show developers how to think about the issues associated with running from small batteries for years. The aim is to examine real problems and solutions, with regard to designing battery-powered systems.

And in “Really Real-Time” (part of the Software Architecture, Development, and Design track), Ganssle will help attendees learn how to structure code to meet performance requirements. Few engineers think deeply in the time domain when building real-time systems — this class covers how to deal with common issues in real-time engineering.

You can still buy an All Access or an ESC-only pass, discounted for Advance registration, to hear Jack G. Ganssle and many other industry luminaries speak at EE Live! 2014 through the conference's official site. Make sure to also follow updates about EE Live!'s other programs, sessions, and announcements on the conference's social media accounts on Twitter, Facebook, LinkedIn, and Google+.

— Karen Field, Director of Content, EE Live and EE Times Circle me on Google+

EE Live! and the Embedded Systems Conference are owned by UBM Tech, which also owns EE Times and Embedded.com. This article has also been published on EETimes.

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