I know, you've heard this story before, and frankly so have I. But Zilog is back on the radar with yet another management team. Led by an ex-Intel alum, the company claims that they now have the right strategy in place.
Darin Billerbeck, who led the flash division at Intel, claims that his semiconductor background is the key to the company's success, which differs for the previous regime, whose leader had a financial background.
The story sounded like an interesting one, but we all know the proof is in the pudding. The plan, at least as I understood it, is to stay somewhat under the radar, going after the mid-size accounts.
Coincidentally, I met with another microcontroller vendor that had some trouble getting out of its own way: Atmel, which also has a new team in place. I got a peak at their plans as well, and was quite impressed. They have to do some damage control, but not to the extent of Zilog.
It'll be interesting to see how this plays out over the next year or so. And as you (and I) know, Microchip isn't exactly sitting still.
Richard Nass is editor in chief of Embedded Systems Design magazine and editorial director of the Embedded Systems Conference. He can be reached at , but he's probably running around at the conference right now, meeting, greeting, and learning the latest and greatest.
Zilog is a big name in the MCU industry, whole generation of programmers started with ZX-Spectrum — a microcomputer based on Z80 MCU. And by the way, Zilog had 32-bit MCUs before Intel, but you have possibly never heard of Z8000 …
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