ESC Boston 2010 Day 3: Stretch your mind and the limits of your designs -

ESC Boston 2010 Day 3: Stretch your mind and the limits of your designs

At every Embedded System Conference, in addition to talking to companiesintroducing new products and designs and reporting on them in the newsletter, Ihave another agenda: to investigate how product developers come up with theirideas and the methods by which they move an idea from concept to actual product.Some of the answers are relatively mundane and straightforward: hard work,intensive research or simply listening – really listening – to customers. Notjust paying attention to what they say they need, but also listening to theirideas about how to improve the product they have been using.

One way to stretch product design parameters is described in the first in aseries of two articles on how to “Gobeyond the datasheet. ” In it, the authors describe ways to gobeyond the limits of a processor’s data sheet to create the product you need.Other design parameter-stretching article topics include techniquesfor retrieving additional bandwidth from your system’s DRAM; how tosimultaneouslyprocess multiple frequency channels in SDR designs and how tomakeindustrial networks immune to cross-wire faults . It is alsoworthwhile to check out “Addressingmemory mapped classes directly , ” by columnist DanSaks.

Some of the most interesting product introductions included Klocwork’sextension of its tools to address endian and concurrency codingissues; Lantronix’sextension of its XPort Pro to energy and industrial apps,Mentor’sEmbedded ReadyStart platform for integrating software IP tools andservices, and NXP’squad-SPI interface to take full advantage of the power inherent inARM’s Cortex-M3 MCU. (EET/ Editor Bernard Cole, ,928-525-9087 ).

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