London, UK Microchip Technology has extended its e-commerce site, buy.Microchip, to allow customers in 15 different European countries to place credit-card orders for nearly all of its devices and development tools.
This online facility was first launched in September 2003 for customers in the USA and includes PIC microcontrollers, stand-alone analog and interface products, serial EEPROMs, development tools and many other solutions.
Online orders can be accepted from customers in Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and the UK, with plans to further expand the service. Pricing is in Sterling and Euros.
A parametric search tool, or 'Product Tree' allows online shoppers to view, filter and sort through product choices via comparison charts. Customers can also define the specific parameters for the application they're designing, and the parametric search tool will create a list of Microchip's products that meet their required specifications.
The site provides 'live inventory' status for the availability of each product, along with the lead-time for delivery.