Finish distributor joins up with 2001 - Embedded.com

Finish distributor joins up with 2001

LONDON — 2001 Electronic Components has extended its European activities into Finland with its parent company, Torst Holdings, acquiring a majority stake in Fintronic Oy based in Helsinki.

Fintronic was founded in 1974 and is a design led sales operation with a strong line up of suppliers headed by Linear Technology. Most of the sales team are degree qualified electronics engineers.

“The new structure of Fintronic under the Torst umbrella has allowed us to increase our investment with our suppliers and partners utilising upgraded systems, broader products profile and additional staff,” said Janne Vasama, managing director of Fintronic. “We are also expanding our operations in Latvia, Lithuania and Estonia which is already yielding some very promising opportunities and our Russian sales activity is, unsurprisingly, developing some extremely significant market opportunities.”

Fintronic joins 2001 and the other members of the Advanced European Group of component distributors which was set up in 2002. Roy Greer, who heads the operations, welcomed Fintronic to the group and added, “Advanced European continues to prosper in a very competitive market by taking innovative products to market through local technically aligned distributors. There is no doubt that Fintronic will flourish within the group and that this was a very good investment.”

Janne Vasama (left), managing director of Fintronic with Roy Greer of 2001.

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