LONDON Rutronik Elektronische Bauelemente GmbH has boosted its pan-European presence by taking on around 80 former Eurodis employees in the Nordic, UK and Benelux regions.
Staff recruited include distribution, marketing and field application engineers and Rutronik has also acquired the Eurodis order book in the Nordic region, gaining the backorders of the insolvent distributor in Scandinavia.
In the Nordic region – Denmark, Sweden, Norway and Finland – Rutronik had previously only operated in Denmark with a small representative office. With the newly appointed team of over 40, the company is aiming to achieve a successful start similar to that achieved in Italy, Europe's number three distribution market last year.
In the UK, Rutronik has increased its personnel to around 40 including changes in the management. There are now 20 staff in Benelux.
Helmut Rudel, chairman of the management board and founder of Rutronik, said, “As part of our expansion activities, we will also be working flat out on further harmonising the franchise situation in Europe and on expanding this with further interesting manufacturers. We have already succeeded in signing a Europe-wide agreement with Epson Europe Electronics and an array of manufacturers from the electromechanics sector. Sharp has also been added as a manufacturer.”