LONDON According to Future Horizons (Sevenoaks, England) starting a new business in the electronics industry is tough enough in itself, with professional research reports and industry experts' advice tipping even the wealthiest startup’s budget. Add to this the recent global economic downturn, and a near-term outlook is starting to look bleak said the company.
In direct response, Future Horizons has extended its services to offer a business support package comprising market research, networking and project appraisal for startups.
“Activities like market research, industry analysis and product marketing are often considered an unnecessary and irrelevant expense,” said Malcolm Penn, chairman & CEO of Future Horizons. “We disagree. We feel that access to this information helps hone the business strategy and sharpen the industry focus, but we also recognise the potentially prohibitive cost. As such we are putting our money where our mouth is to help solve this problem.”
The package includes unrestricted company access to a range of Future Horizons' market research reports, attendance at Future Horizons' annual industry forecast seminars and networking forums, a diagnostic appraisal of the start up market opportunity potential under a non-disclosure agreement and guidance on potential investors and industry media contacts.
One exiting startup client said “Future Horizons gave me the opportunity to meet a lot of key industry executives, something I could never have done under my own initiative.”